DeepCover LV

Interview with Christopher Donnelly & Sjors Bos of (Gio-Goi)

creep — Thu, 04 Mar 2010 02:29:03 +0000

DEEPCOVER - Today were here talking with Christopher Donnelly (Owner) and Sjors Bos (International Strategic Manager) for Gio-Goi clothing. DEEPCOVER - When did you guys first start the brand and why? Christopher - I started the company with my brother 21 years ago, it was born out of the Acid House era in Manchester and we used throw all the illegal rave parties in Manchester. At the time there were a lot of corporate companies trying to capitalize on the scene that didn’t really know what the scene was about and they were producing clothes saying this is what the scene was supposed to be, so we started making clothing to right a few wrongs. DEEPCOVER - Do you guys Dj at all? Christopher - I used to play music, I sometimes still do, right now I make music for our website and I play the guitar. DEEPCOVER - How long did it take you to start making clothing from the time you guys were throwing all the raves? Christopher- Not too long after, we first started making bootleg tee’s for The Happy Mondays and that took a natural progression on to people liking the t-shirts that we were doing and we decided to put the clothing line together. DEEPCOVER - How old were you when you started throwing the parties? Christopher - I was 18 or 19 and within a year the company was probably doing 8 million pounds, we opened our own nightclub called Parliament, which held 1000 capacity, and then we started doing video and various other projects. DEEPCOVER - Wow impressive, and that was all before the Internet word of mouth type marketing. Christopher - Yeah definitely, back in the day the warehouse parties were illegal, so what we would do is distribute a mobile phone number so you would have to go to a phone box, call the number and there would be someone on the other end of the phone telling you the address of the party. Eventually police caught on to that and then we had to have several different numbers to call for directions for the parties. DEEPCOVER - To this day there is still that demand to find the most legit party, that exclusitivity factor and once you find it there like a sense of accomplishment, like thank god I found it, that was a mission. Christopher- Yeah some people could be driving around all night and never find the party ha-ah there might be some people still looking for the party 20 years later. DEEPCOVER - Who does that artwork and graphics for the tees? Christopher - Neither my brother or I are schooled in fashion, my dad was a scrap metal dealer so we were brought up around that, but we just liked clothes. At the time Fila was a big thing. We would travel around Europe with our football team and buy different clothes from different places, back in the day if you needed to get lacoste or a Fila tracksuit you would have to go to Italy, so we would travel around with our football team and that’s how we got started. DEEPCOVER - Did you get support from your parents when you told them you wanted to start a clothing line, Im sure they didn’t take you seriously and thought you just wanted to party. Christopher - Well we did and they were right ha-ha. Our parents are very open-minded people, so Im sure they had their discussion about it, but they definitely did support us and they still support us today. DEEPCOVER - Who was the first Artist you worked with that wore you clothing? Christopher - The first person that appeared publicly in a garment was Peter Hook from New Order on the front cover of NME. DEEPCOVER - Did he approach you, how did that work out? Christopher - I was brought up around factory records, my sister worked there. I was always like the younger person in the crowd at the Smiths concerts and New Order shows, so I basically grew up around that culture and that’s how that came about. DEEPCOVER - Were you listening to primarily Electronic and Acid House. Christopher - Well it was everything from like The Smiths, to New Order, and then we had Happy Mondays, there were a hand full of DJ’s playing Acid House like Mike Piker, he was the main DJ for the Hacienda, he would go to Chicago or wherever and bring all the House shows back. And it became a really big scene in the U.K. DEEPCOVER - As in for branching out, how long did you stay in Manchester and then decide to branch out internationally, and how did it grow? Christopher - We never thought on a local basis, anything we do, its always been done on an internationally level because the bands that wore our clothing were international, so right away we started supplying independent boutiques in New York, Japan and places like that, so we never thought on a smaller scale. DEEPCOVER - When you started making the clothes did you start giving out clothes to different Artists and DJs and having them wear it? Christopher - We did, in the very beginning we made around 200 t-shirts, for the first 6 or 8 months we never actually had any other clothes than the t-shirts. We would just give the T-shirts to the right people who had a good vibe about them. The press started taking notice and questioning what is this thing that all these celebrities are wearing and that’s how it spread. DEEPCOVER - What do you think about America fashion as opposed to the European markets. Christopher - There’s some really cool American brands out there, ive seen some nice stuff. I think we have a unique angle. We have heritage, there’s already a lot of U.K brands in America and they’ve got heritage, but what a lot of them don’t have is heritage and relevance. We’ve got all of that, were relevant today and we have heritage and history that come with it. DEEPCOVER - That’s very true, if you don’t have the lifestyle to backup your brand, then your brand has no substance and eventually it will bottom out. Sjors Bos - I think the other thing is the U.S street wear is kind of bland, I think it lacks color and design. When I speak to other retailers and industry leaders in the market I get the impression that they need something new. With the ingredients of lifestyle first and product second, Gio-Goi has a huge potential in the U.S Market, but also gives the U.S market something that isn’t there. You don’t have to wait for something that isn’t there, you can actually bring something in that people didn’t expect. Sjors Bos - Let’s be honest there are more brands on the market that started with product and then figured out later how to connect it to what’s cool. And it’s very simple, you can’t buy coolness or create it, it’s just something that should happen to you and that’s because the right people wear it and start to define it. A lot of brands want to use big PR firms and big advertising firms to create coolness, I'm a firm believer that you can’t buy coolness, it’s so superficial. The real consumer will pinch through it. Christopher - We all want to make a living, but you have to be doing it for the right reasons. Like what Sjors said, there’s a lot of companies out there that create a brand and it will be slick and edgy, but they're doing it because they want to make big bucks. When we started, we just wanted to make clothes for like-minded people. DEEPCOVER - Yeah we can definitely relate to that. Is your brother still involved with the brand? Christopher - Yeah he’s in the U.K, he’s busy down there doing business. DEEPCOVER - Where is your store located? Christopher - Our store will be open the back end of this year in the U.K DEEPCOVER - Are you guys picky on what stores carry your brand? Sjors Bos - Yes definitely, it’s like what we’re doing in every single market, we build slowly. It’s very easy to go into market, make a shit load of money, and then basically your brand is dead the first year. That’s not who we are. We want to be in the right key independent store. If people like Bloomingdales comes in and want to pick up the brand, that’s fine for recognition, but then you have a lot of underground independent stores that we fit right into. Christopher - Were not pitching one genre we cross all genres. DEEPCOVER - Do you guys still go out partying raves and what not? Christopher - Yeah we still put parties on. DEEPCOVER - How do you think the scene has changed since you guys first started, musically? Christopher - Things have changed a lot, today’s music is great, we still work with relevant artist at the moment like Deadmau5 and a few others. It’s different now because DJ’s would have to carry crates and boxes full of their albums and now it’s just a computer. Sjors Bos - DJ’s today call themselves producers because it’s not about spinning vinyl anymore, its about combining a lot of elements together to make music. DEEPCOVER- Are you guys sponsoring any other events? Christopher - We don’t sponsor anyone, we work with people, we don’t like using the word sponsor because then it makes you look like you paid someone to do something. We don’t pay for anything like that, and that’s what I was saying earlier, if we all vibe off each other then we could be partners. Whoever we decide to do something with, we have to vibe off them and they have to vibe off what we do. Working with the right partner in whatever, whether it’s acting, music, sports. Sjors Bos - A good example of that are 2 the guys from “CREAM” our DJ collective. They are residents of a party we throw once a week in Ibiza, Spain. It’s about working together to create that incredible dance scene. Christopher - We do a night in Ibiza every Thursday night with “CREAM” at Amnesia. There are usually around eight or nine thousand people there every week. DEEPCOVER – Are you guys are working with anyone else in the U.S event wise? Christopher - We do have some things lined up but it’s not something we want to talk about before it’s actually confirmed. Sjors Bos - We can confirm that we will be doing something at the Miami Music Conference with Tour Of Nights, and were also looking into SXSW and all that stuff, but we just need to get that complete, it will just be a matter of time and that information should be available shortly. Christopher - If you boys have got your finger on the pulse which its seems like you have, you guys will be pleasantly surprised when you see what we have in store for the U.S. DEEPCOVER - Yeah we will definitely see it or find out about it if you’re going to do something like that in the U.S. Sjors Bos - Check our new website for any updates, Monday morning we will release the new website for the U.S. Christopher - Yeah you’ll see a picture of me with hair ha-ha. DEEPCOVER - HAHA ok were looking forward to it, well thanks for talking to us guys it’s been a pleasure. Christopher - Thank you Sjors Bos - Thanks www.gio-goi.com

PROJECT/MAGIC/POOL Tradeshow Recap

ITSNOTYOU — Fri, 26 Feb 2010 21:33:30 +0000

February in Las Vegas was greeted with the POOL/PROJECT/MAGIC Tradeshow. This year, we were suprisly greeted with 2 fashion conventions at 2 different locations. This year, POOL Tradeshow was at the Las Vegas Convention Center, while MAGIC was at the Mandalay Bay Convention Center. This did not only confuse the hell out of us, it was hell of an inconvenience as well because now you need to obtain separate passes for each convention. I was more impressed with PROJECT than any POOL or MAGIC. Our highlight was meeting the owners of Gio-Goi and interviewing them. The interview will is available for viewing on our homepage blog. So all in all, great week and expect to see a release party for DEEPCOVER in September..

DEEPCOVER Mens Summer 2010 preview

creep — Tue, 16 Feb 2010 15:51:43 +0000

DEEPCOVER Summer men’s tees and tanks are almost ready for the masses. This summer we have 3 different graphics available for men’s t-shirts exclusively at our store in the Downtown Arts District and will be released on March 20th. Stay tuned for updates on the release party and more Nite Visions and DEEPCOVER. collab tee's & parties.

DEEPCOVER WMS SUMMER 2010 PREVIEW

creep — Mon, 08 Feb 2010 04:47:34 +0000

Summer’s just right around the corner and were ready to "Raise Hell". After weeks of cutting, sewing and printing we bring you our summer collection preview. This summer we will have 3 new graphics available on tee's and tank tops. The tees and tank tops will be available in late March. Stay tuned for our summer release party for all our new products at our new store located in the Downtown LV Arts District.

Interview with Brandon & This Is My Empire

creep — Tue, 19 Jan 2010 22:00:26 +0000

DEEPCOVER - State your names Charlie - I'm George Washington Brandon - I'm Brandon DEEPCOVER - So Brandon, how many bowls of weed did you smoke today? Brandon - Countless, no actually 7 or 8. DEEPCOVER - What mixes are you currently working on? Brandon - We have 2. Shakira - She Wolf and Empire of the Sun. DEEPCOVER - How long have you been producing music Brandon? Brandon - Like 4 years DEEPCOVER - What did you start off on and what was the first track you played around with? Brandon - It was actually all self produced stuff from my band. And then I went from being from a band to recording our band stuff to like doing remixes of our songs and doing remixes of other peoples stuff. DEEPCOVER - So what kind of band was it? Brandon – You could say it was post-hardcore, but there was like some r&b in it and some soul and rock type stuff. DEEPCOVER - How many people consisted in your band? Brandon – There was 5 of us, I was the drummer and the singer. I would play to a click track. I had my own monitor. I would play and have my ear plugs and have the metronome on this side (point at right ear) and I would have the samples to my backup vocals and stuff like that in the left ear and just the samples of the vocals would be coming out to the crowd. That made me into a hella good drummer too. DEEPCOVER - What was the name of the group? Brandon - Lithius Sky DEEPCOVER - And that was Las Vegas based? Brandon - Yes DEEPCOVER - And you’re from Vegas too? Brandon - Born and raised. DEEPCOVER - Whoa, rarity. Brandon - Yup, troubled soul. DEEPCOVER - Why haven't you left? Brandon - I don't know, that’s a good question. DEEPCOVER - Do you want to leave? Brandon - I was about too. I was going to go to San Francisco for a bit. DEEPCOVER - You should stay because it’s getting better. Brandon - I'm already convinced. Yah I'm staying. DEEPCOVER - So what else do you do besides produce? Brandon - I sing, I played the drums for 13 years. I rip at the drums. DEEPCOVER - Do you make all of your own drum samples? Brandon - It depends, I make a lot of stuff from Reason and then I would personalize it to adding like different distortions and filters. A lot of times I like taking stuff from remixes and like cutting and pasting. I would take like 4 different songs and you wouldn't even know. It’s like creating a mash and put it all together. DEEPCOVER - Would you get mad if I were to say you create mash-ups? Brandon - No. I mean that’s what it is right? A remix. DEEPCOVER - Do you prefer remixes or edits? Brandon - Remix. I prefer remixes over the actual song. It’s just cool seeing another artist’s perspective on how they would take it and would flip it. DEEPCOVER - What’s your opinion on DJing? Brandon - It kind of saddens me that it’s becoming like a novelty. I mean when you see playboy bunnies pushing a spacebar and they are getting spots like the playboy club, that’s not credible, but I feel what it all comes down to is just making the music sound the best possible and people having good taste in music, people who bring a fresh sound, something different to the table. That’s my favorite thing about some DJ's. You listen to some stuff and it’s the same old thing and it’s consistent. And then you have these other DJ's comings out now that are just like killing it. They are coming out with sounds that you would have never thought you could make. DEEPCOVER - So what do you see yourself doing 2-3 years from now? Do you see yourself DJing? Producing? Brandon - Definitely, I will be jumping into that later DEEPCOVER - What do you plan on using? What kind of equipment? Brandon - It all depends on what I can afford to be honest with you now. DEEPCOVER - Do you think that’s the case for a lot of DJ's today? Charlie - No because most of these kids are rich spoiled bastards. Brandon - To be honest with you, the stuff I do production on, people will be like what the fuck is this kid doing, but then when they hear the end product it’s like WOW. I can honestly say I don’t even need a studio, just give me a Mac. The stuff you can do with that technology these days it's not even about necessarily the technology that makes it that much better but it’s with your mind, your brain, your imagination. That’s what’s making everything. You could have the most expensive equipment in the world but it’s not going to do anything if you don't have the creativity. Charlie – Definitely Talent has a lot to do with it. Rhythm is probably the main ingredient to the whole process. DEEPCOVER – Do you have a signature sound you’re working on, or are you still developing as an artist? Brandon - I don’t even know really. I just like making music, I like that every song I am working on now is just making me step up my game even more. Something might have like this crazy 30 second dub step part in it and the rest might be like Italian disco. It’s just like mixing it up a bit but also making it flavorful so people are getting that vibe too. Another thing I want to do through production, is work with a really popular song but be able to put dub step in it and put stuff in it like you wouldn't hear on the radio or anywhere else, but have the younger generation hear that and have them start dipping into genres that motivates them to get their own equipment and start making music, start being competitive, and productive in their lives. That’s what it’s all about. I would love to see all the younger generation watch us play or listen to something we are doing and go out and buy some equipment and say to themselves "I'm going to top that”, that’s even better, that’s awesome, that’s definitely one of my goals. DEEPCOVER - So who’s your favorite producer? Young or old? Brandon - Producer? There's too many but if I were to choose, I really like the young producers. One of the guys that I like and I’m not sure if he’s a producer or not but Felix Cartel from Dim Mak. He does everything on the same program I use called Reason. He made this song I like called Montreal Dreams. He did all the songs on Reason. To see what he can do on the same program that I have is just exactly my point. He’s like 22 years old too and he’s played around the world as well. Another would be Sir Bob from the Bloody Beetroots. I watched a YouTube video of this guy and he takes his keyboards out and makes the beats, and then he brings out a bass and lays the bass line down for the song, then comes back and lays the rhythm guitar part down, then he gets the lead guitar down and it was like the most intense thing I have ever seen and it was this crazy disco electronic song. He was hella on point. It was really cool. Seeing stuff like that is the real deal. People who are making music literally every single day, every second. DEEPCOVER - So would you say that these producers have an influence to what you are producing now? Brandon - Yes and no, I think that the music that I listen to has nothing to do with the music that I produce. There’s a dude that I’m working with named Angel and he’s apart of a local band here but he’s doing his own little solo thing and I did a couple of Drake remixes and I’ll take the instrumentals and I’ll splice them up and sample them into different parts and put beats over it and stuff and its all rap. It’s all hip hop and r&b but like ill sit there and take an aspect of what I would do in a remix and put it into that song. For example the Beetroots did a song with The Cool Kids and its totally a hip hop song but they have this synth thing going on going through all the verses and its different song but you can still tell that they fucking did it DEEPCOVER - So what’s your musical foundation. What did you grow up listening to? Brandon - Ever since I was a little kid, I listened to everything. Unfortunately, I got into House just recently. It was weird because in like 4th or 5th grade I would listen to like Prodigy and Aphex Twin and then somewhere along the lines it bounced into like alternative and r&b and random shit. High school came and you kind of listen to everything and as soon as I bounced out of high school I was in a band and writing my own music and I eventually started to listen to hip hop. DEEPCOVER - So Charlie, your considered the party monster of Vegas, how did you get that title? Charlie - A couple bottles of beers and by the time you’re done with it you meet people. DEEPCOVER - How did you get introduce to the dj culture, and how long have you been doing it? Charlie - I've been on and off with djing for a couple of years now. I went back to AU and going to Gods kitchen, seeing basement jaxx and all those fools really inspired me. DEEPCOVER - How long would you say you have been doing djing seriously for? Charlie - Probably when we started The Nite Visions, our shit. DEEPCOVER - Do you honestly feel that these are the best times as a DJ? As in Nite Visions? Charlie - Yeah, of course. I mean it’s because it’s us getting together, and going harder than anyone else Fucking shit up and showing the rest of these clowns what’s up. Brandon - There’s nothing like this in this town and that’s the thing, I love what we’re doing with Nite Visions. Charlie – Honestly people have always had the opportunity to do stuff like this along the years, but know one really took charge and did it. DEEPCOVER - Does it feel refreshing? Charlie - It’s something new and it should have been done a long time ago but I’m kind of glad that I’m apart of it, I’m psyched that I’m in the front lines of Vegas. DEEPCOVER - What was your first initial perception from when you first started and now? Charlie - It went from like house parties to bigger parties. It’s still in essence the same thing but maybe little bit more style now and tracks and it also pushed me to get more fresh material all the time. I don’t like playing the same old shit. DEEPCOVER - How do you feel now working with Brandon? Has it had any effect on you as a DJ? Charlie - In a way, it does and it doesn't. It’s cool because it’s another mind, another perspective. In the same way it is with the other DJ's in Nite Visions. Brandon – There’s a different style in the way we mix, but its fun to hear the others and collaborate. Brandon - The fun thing about working with Charlie is we have the same taste in music. Charlie - We have the same raw gritty sound. Brandon - We catch ourselves getting the same ideas writing stuff and that’s fun. That usually doesn't happen often. And we get excited about shit on what we make too. Sometimes, even that’s refreshing, like just being giddy about something and showing people your stuff. Charlie - It’s more like getting excited about making a really good track and thinking to myself,” I’m getting pussy with this track tonight” j/k but not really, can you edit that out ha-ha. DEEPCOVER - Nope. Hah. So what was the first party you Dj’ed at? Charlie - It was probably a house party in Vegas. DEEPCOVER - Were you using itch? Charlie - No actually, I was using CDjs. The most memorable party was when there were at least 500 kids going crazy at this house and there was the tall drunk guy with gauges swinging on the chandelier. It was pretty dope. DEEPCOVER - How often are you guys producing? Is it like everyday now? Charlie - Yeah it has been. We are always jamming out fucking shit up. Brandon - It has been lately. We've started on like 3 different songs in the past 2 days? DEEPCOVER - When do you think the EP will be done? Brandon – Soon, it’s our main priority right now. Charlie – Yes, very soon, we pushing to get it done by the 30th of January. DEEPCOVER - What do you think your EP is going to sound like? Artist wise? Charlie - We want it to sound more like tech-house shit, disco stuff into raunchy un-thought of beats and maybe throw in some dub step sounds into electronic rhythms. Brandon – That’s the whole point, we want it to have a lot of different sounds. DEEPCOVER - Would you say the EP’s a refresher to the music industry? Charlie - Out here in Vegas, definitely. Brandon - On an international perspective, it’s exactly what’s going on what is currently out there now. In Vegas, it’s nothing like anything here, there’s nothing that sounds like this. Charlie - Even out in LA it’s not even comparable. DEEPCOVER - Sounds good, well that’s it and we can't wait to hear this at the next Nite Visions. Charlie and Brandon - Lates.

Print me. | Part Deux

ITSNOTYOU — Tue, 19 Jan 2010 21:46:26 +0000

Once our shirts are done being cut and sewed, its time to go to our screen printer! We are very fortunate to have found an amazing indie screen printer by the name of Will. His printing methods and his passion for the art of screen printing gives Will the DEEPCOVER approval. Will was kind enough to tell us how he went about screening our shirts. Below is his explanation on the screen printing process and what goes on in the world of Will. The Screen Printing Process by Will 1. First screens are prepared by cleaning all previous inks and emulsions 2. Develop the emulsion 3. Then you coat the screens with emulsion with the scoop coater. 4. Then you give 20 - 30 min to dry. 5. Once its dry, you get the transparency with the image, or any kind of opaque image. 6. Place the transparency on the screen with the emulation without light. 7. Then you hit the dark with a 750 watt bulb or non-photo blue unfiltered black light 8. After about an hour of letting the screens burn, you clean the screens out 9. Now that the screens are ready, you then get the demo sheets like newsprint paper or anything really and you hit those prints. You do this because you want to make sure that the inks and everything is open right. 10. Then its time to hit the shirts. 11. Once you hit all the shirts, you can then flip them inside out and throw it in the dryer to heat set and then your done!

TMJ Records Interview – Irving Ortega (DJ Hiro)

creep — Wed, 06 Jan 2010 03:09:56 +0000

DEEPCOVER - So Irving how did you start what you’re doing with TMJ? Irving - It all started from throwing parties, and then it turned into whole different thing when I seen my first Boys Noize show. That really inspired me to start djing. At first I was djing at shitty house parties, but as time went on those negatives turn into positives. That’s how I started getting different gigs and traveling. DEEPCOVER - What are some of your influences musically when you were growing up? Irving- Everything started from my Dad, he was kind of a hippie. Then he went through his disco phase and they would play a lot of Italo disco, and that sound always stuck with me I liked it. Now a lot of the stuff I play is upbeat Italo and it has a lot of vocals for women to dance to. And once you got the girls dancing the guys usually follow. DEEPCOVER - How long has it been since TMJ’S initial conception to where you’re at right now? Irving - It was originally 12 of us, its been quite a while, and through out the years my partners started getting girls pregnant and some people died, drugs got involved and eventually a lot of them didn’t want to do anything anymore. Now that people see me doing more things within the industry they hit me up once in a while, but it’s a little too late for that. A lot of people don’t want to do all the groundwork, but they still want to reap the benefits. I work really hard in what I do and if your not then I just move on. DEEPCOVER – Growing up and living in New York all your life what are some of the differences you see in other cities as opposed to New York? Irving – When I went to LA it was really chill, and I could understand that because everything is so far apart from each other and while you're driving from place to place it probably mellows you out. In New York we don’t really have time to think and drive place to place, everything is more fast paced we really don’t have time to debate on where to go. We all have the same goals though; we just want to make it to a great party with good people and good music. DEEPCOVER – Do you think New York is the best place for you to grow as an artist? Irving – Well to grow as an artist you can live anywhere nowadays. Some of the best music comes from random kids in cities with less culture, but the fact that they don’t do anything else to do but blog all day they get really good at making music, remixing ect. DEEPCOVER – Are people in New York generally lazy when it comes to pushing the scene and making it grow, as opposed to how it was when DFA came on the scene? Irving – DFA seems to be doing a lot of the same stuff they’ve been doing for years it’s still really good, but there’s no more build up. And everyone here that’s actually doing something productive in the scene are traveling doing stuff around the world and aren’t bound to New York right now. DEEPCOVER - What artists new and old have you been influenced by? Irving - Old would probably be Santana. I was influenced by a lot of 60’s rock and new would be Justice. I was amazed when I first saw them live, and how they used the cross for their symbol. Its genius because the cross has no copy rights and now they have kids running around wearing crosses just for the fact it represents justice the group. I also really like a lot of funk and soul. DEEPCOVER – So where do you see yourself in the future with your record company? Irving - Not in the U.S. probably in South America. Over there its an untapped market, everyone loves it. In places like Brazil and Ecuador they really like House and Dance music. DEEPCOVER – How soon do you see this happening? As in establishing a long-term business down there and growing the scene in those countries? Irving – I’m going this year to check out my competition before anything. I think that’s the most important thing. I want to give people more quality than quantity. DEEPCOVER – What do you think of Las Vegas? And you’re over all trip? Irving - Well I had a really good time, I like that your friends had knives and they were swinging them around ha-ha. I actually expected it to be a lot like LA, but it was completely different. I didn’t get to personally meet a lot of people, but the vibe I got from going up to people and talking to them was that they were really cool. I wouldn’t bump into people like that in New York. The only people that will do that in New York are just your fan base. Some of the highlights I had here was drinking 151 with the stripper’s boyfriend and getting to see your friend Charlie punch that kid in his face. I was laughing my ass off. That’s some shit that would happen to me in New York, like getting lost and ending up with plaster in my hair or losing my credit cards and someone buying condoms with it ha-ha. DEEPCOVER – What are some of the negatives that you seen here? Irving – Law enforcement. In New York there’s a lot of loopholes and you can get away with under age drinking and you can sometimes by pass permits for events. I understand that out here in Vegas it seems that work is slowing down, so the cops have to be strict about events you throw so they can charge you when they find out you didn’t get a permit for that event and the city gets paid, but whatever, that's whack. DEEPCOVER – You notice any differences in personalities, or situations from Vegas compared to New York? Irving – Not really, all your people have similar personalities and characteristics as some of my friends back home. On a scale of 1 to 5 I would rate Las Vegas a 4 because the law enforcement is really killing it for you guys. We have a lot of the same issues you guys have, like haters trying to shut you down, or your licenses getting revoked, or trying to find another location last minute to throw your event. Stuff like that happens and you got to roll with it, people don’t realize how much work goes behind throwing an event. Good thing your after party saved the night after the cops shut you down. Don’t worry about the ignorant people that say its your fault, you just have to know you did all you could do to make it happen and push forward. It's fun when it all works out for you in the end though. DEEPCOVER – Cool man, any last words? Irving – You guys really have it good out here, your scene is growing you just have to keep it consistent. And when you come visit New York you will just keep growing and more and more people will take notice, just keep building your press kit and always be on the look out for sharks and people that try to take advantage of you. You’ll be alright just keep doing what your doing from the ground up.

Happy New Years!!!

creep — Fri, 01 Jan 2010 19:42:51 +0000

It was an awesome year for the DEEPCOVER FAM, and I couldn’t have chosen a better way to end it NYE then @ Beauty Bar LV with a live dj set by none other than Mayor Hawthorn from "Stones Throw" Records. We can't wait to find out what’s in store for us for 2010; it's going to be a good year.

Find me. Cut me. Sew me. | An Original DEEPCOVER Behind the Scenes Series

ITSNOTYOU — Wed, 30 Dec 2009 22:23:25 +0000

Our society in this day and age, we are all force fed on a daily basis really horrible mainstream culture. You can't turn away from those horrific attorney bilboards, or eat food that isn't made with high fructose corn syrup, or buy clothes that isn't made in China. One common thing that all of those things noted above, that really pisses me off is none of those things have any type of quality. Quality takes a lot of time and selfless effort to provide a service or create an object; and the benefits of your hard work and time usually go unnoticed and is most often turned off by most people due to nature of most things of high quality, higher prices. Most people are cheap and most would settle for a $1 meal when starving rather than starve for a whole day and eat a $7.00 meal. Here at DEEPCOVER, we firmly believe and live by seeking the highest quality in life. Rather it is in music, film, art, or fashion, we strive to find the best. This post is dedicated to show all you consumers who like the fine things in life that our garments are all hand made, to our liking. As you will see on our continuing behind the scenes series of DEEPCOVER, we would like to start you off on how we make our clothes from beginning to end. This first post is all about how we start off with making our shirts and tanks. DEEPCOVER Summer 2010 in the Making: 1. We first start off our journey to to LA's garment district. We meticulously hunt for the finest quality fabric of our liking in various colors. This Summer season, we feel it would be best to have white, black, and blue. 2. After bartering to get the highest quality fabric for the cheapest prices, we then head back home to Las Vegas and start the initial cut and sew process. 3. We start off by cutting patterns for small, medium, and large shirts and tanks all provided by our main cut and sew expert, Omar. He supplies us with the patterns for all the sizes for both the tanks and shirts. Once we have the patterns, we start tracing the fabric of our liking and start cutting each one by one. 4. Once all the fabric is cut for each shirt or tank design, Omar then would have to sew each pattern one by one to create the finished product; a tee or tank in this case. 5. Once we have everything set, it would be off to the screen printers. Next blog post will demonstrate the process on how we screen-print our tees. Stay tuned...

DEEPCOVER X NITE VISIONS “Lust for life party”

farr - out — Wed, 02 Dec 2009 15:36:13 +0000

Once again like we always do, "lust for life" went down 11.27.09 our monthly DEEPCOVER X NITE VISIONS dance party. An unfortunate turn of events made us switch venues at the last minute, but none the less it was still an awesome nite. We will be back at the Gypsy Den next month and look out for live filming of "The Electro Wars" for the next Nite Visions.

Dj Wave’s – Prisms & Spectra Mix

farr - out — Thu, 19 Nov 2009 19:21:45 +0000

Dj waves from The Nite Visions just dropped a new mix called Prisms & Spectra. As usual Waves takes you on musical ride with some rare house and electro. The beats are hard and danceable all the way through. The album artwork was done by farr-out from DEEPCOVER. You can download the new mix here, http://soundcloud.com/waveslv/waves-december-2009-mix. Stay tuned for more mixes from the rest of the nite visions crew.

Dj jedi (digable planets) first friday

farr - out — Tue, 10 Nov 2009 14:10:54 +0000

This past Friday was the funky soul party "The Get Back" hosted by Danny Boy, John Doe and the bargain dj collective. We’re proud to sponsor this party once a month because we love breaks, funk & soul and rare 45's. At this recent get back we were excited to see dj Jedi who used to spin for digable planets get down on the tables. As always there were bboys, great people and good vibes, we had a great time.

Limited edition deepcover lighters

farr - out — Mon, 09 Nov 2009 15:11:05 +0000

For all you smokers and non smokers who collect cool shit, we now have limited edition deepcover lighters available on our online site. The lighters feature the creep design and a clever warning message on the back side of them.

New dj slip mats for sale

farr - out — Mon, 09 Nov 2009 14:43:43 +0000

New products available for all those turntablist out there. We now have deepcover dj slip mats available in two separate graphic styles. One with the deep creep, and the other with the DC logo. If you're interested in purchasing them with mixed logos just request it and we can supply that for you.

Creeps come out at nite

farr - out — Mon, 09 Nov 2009 14:30:35 +0000

Friday was the deepcover release party for our new products out. We now have limited edition dj slip mats and lighters available to purchase on online. We raged the nite away like deepcover knows how to do, stay tuned for new products and events.

The Nite Visions “Famous when DEAD”

farr - out — Mon, 26 Oct 2009 13:58:36 +0000

Friday was our NITE VISIONS PARTY "famous when dead". Once again we had a crazy nite, and the deep creeps were out in full force! For all the pics from that nite go to www.thenitevisions.com

Hang the Dj’s 6yr anniversary

jason — Tue, 06 Oct 2009 12:46:55 +0000

This past Saturday was hang the Dj’s monthly dance party in LA’s 6 year anniversary. The jam had a great line up including Aaron Castle, Hercules & Love affair, Love Grenades and our very own Lady Killa from The Nite Visions. As expected dj’s who were supposed to be there at a set time ended up being late, which was a good thing because then the whole nite visions crew got to rock a set. The night was full of energy, dancing, fashion, and clothing giveaways. You can check out the rest of the pictures at www.thenitevisions.com

Sticker postcard project

jason — Fri, 02 Oct 2009 14:23:39 +0000

We here at DEEPCOVER have started on a new project. We will be sending out stickers and postcards to random shops and DEEPCOVER fans alike around the world. We thought it would be interesting to see if the post cards get sent back to us, and what people wrote back to us, or even if people put them up on their wall. In any case this will be done on a month to month basis, so stay posted for your delivery of stickers and postcards.

The Nite Visions – Get Up And DANCE!!

jason — Mon, 28 Sep 2009 00:27:58 +0000

Friday Sept 25 was our monthly dance party thrown in conjunction with our very own THE NITE VISIONS dj collective. It was a great turn out and we all had a blast. The sounds of the night took you on a roller coaster ride with an eclectic set of beats spun by, Jordan, lady killa, this is my empire, and waves. Stay tuned for more monthly dance/fashion/madness. You can check out the rest of the pics at www.thenitevisions.com

End of Summer tanks and v-necks

jason — Mon, 21 Sep 2009 22:40:28 +0000

Nite Visions is upon us again and you can guarantee that it will be epic. This time around DEEPCOVER has some new men’s & women’s tank top and v-necks for sale. Summers almost gone, but it's still hot as fuck, so come rage with us, and buy some swag at this months NITE VISIONS!!!

Interview with “Pete Versus Toby”

jason — Wed, 16 Sep 2009 19:54:39 +0000

We are here today with Pete versus Toby a clothing line out of Australia, so can you state your names? Whit Richardson - (PVT) Marco Zirov - (Designer) (PVT) Antoine Ryan - (PVT) DEEPCOVER - How do you guys all know each other? Marco (PVS) - Well Antoine and I grew up in the same town in Byron bay since we were little kids, so we’ve always known each other. Antoine Ryan (PVS) – And I had a crush on his little sister ha-ha. She makes all the girls here look like 7’s. Whit Richardson (PVT) - I could have got her if I wanted to ha-ha. Marco (PVS) - None of you have a chance because you’re not black. DEEPCOVER – So whose idea was it to start the brand? Marco (PVS) – This guy right here in the picture on the wall playing the guitar on the boat. DEEPCOVER – Really ha-ha, so where’s he at? Marco (PVS) – I don’t even know, he’s probably chilling, drawing or painting somewhere. Antoine (PVT) – He likes the drugs, ha-ha. DEEPCOVR – So when did you guys get the idea to start the brand? Marco (PVS) – 3 years ago, we jumped in the car and drove down to Sydney, which is like a 10 hr drive, and we started selling our tee’s in the markets. We did this for a year; we would drive down every weekend. Sell the shirts, then drive back print shirts for another week, and then drive back down and sell them. We did this for a straight year and we eventually got a big following in Sydney. And that’s how we got our confidence to quit our jobs we were just like fuck it lets do this. DEEPOVER – Wow that’s very inspiring. Marco (PVS) - Yeah, we were just so psyched on it and we knew it was something good. DEEPCOVER – Can you tell us more about how the Australian government is helping your brand? Marco (PVS) – Well because we’re making the shirts in Australia and printing them their, the Australian government loves that. There are sick of people getting it made in china and Thailand, so they’re like good on you boys for doing this, and they pay for half of everything. Antoine Ryan (PVT) - And half of everything we lose on the card tables ha-ha. Marco (PVS) – That’s right they’re paying for Antoine’s gambling habit ha-ha. DEEPCOVER – Wow that’s great to get an incentive like that. Antoine (PVT) – Yeah even local bands that come out to the U.S touring, there all suckling from the nipple of our government. Marco (PVS) – The government does make it rain on everyone; even people who don’t need the money still get it. DEEPCOVER – Is the cost of living down there more expensive then it would be in the U.S. Marco (PVS) – It just depends on how you want to live. You can find rent for like 100 a month and the government will give you like 300-400 a month, so you can live really well and not even work. It could be negative because a lot of people end up doing nothing. DEEPCOVER – What inspired some of your new designs? Marco (PVS) – Pretty much everything, I hate religion, I hate government. DEEPCOVER – Well the government seems to love you though ha-ha. Marco (PVS) – Yeah I never even thought of that. DEEPCOVER – Its ok we all love breast milk and suckling off nipples, would you compare your government to your parents bossing you around and telling what to do, but at the same time providing really well. Marco (PVS) – Actually I get along really well with my parents, umm and actually are government is sweet too and I can’t complain. I shouldn’t say I hate our government I’m speaking more in terms of the whole world when it comes to what inspires my designs. I’m really trying to design stuff with more substance behind it, I’m sick of people making horrible tees with no substance or style to it. DEEPCOVER – There’s a lot of company’s now that outsource different designers to create designs for their graphics what do you guys think about this and is this something you believe in? Marco (PVS) – Well a good thing for us is that I have a lot of friends that are good artists and they don’t really like getting there art out and they’re really humble and just sit around painting, so through this were going to use it as a vehicle. Our t-shirts are like a blank canvas to get our friends art out there, because other wise they wouldn’t do anything. DEEPCOVER – So you’re like the catalyst to get everyone up and start doing something with his or her life. Marco (PVS) – Ever since I was younger people were always like, why is Marco so motivated? And I’ve always read stories like when Michael Jordan was little playing basketball, he was never the best player on the team, and that always showed me that anyone can do anything, and anyone can change. Everyone has two arms and two legs there’s no difference between any of us, if you want to do something you just have to put a bit of sacrifice and use a bit of your brain. DEEPCOVER – So where would you like to see the progression of street wear go? Marco (PVS) – Well were all young I’m 24, Antoine is 21, Whit’s 25 and were not looking in the past for inspiration, we don’t go around saying well let’s look at what happened in the 1980’s fuck that, why don’t we create something new, enough recycling. Although in Japan they call it up cycling, it’s getting something from the past and putting a modern spin on it, but it really fits the time now. I don’t know why that’s different then recycling, but the Japanese have a good eye for stuff like that, they can look at something that an American buyer won’t even look at, they can easily spot trends and see how it recycles. DEEPCOVER - Yeah sometimes it doesn’t really matter where it came from, what’s really important is where you take it to and how you can re-create something and bring it to a different level. Marco (PVT) – Yeah exactly Marco (PVT) – Just with technology we have the ability to print on silk, and without technology we would have to the buy the silk separately and print on someone else’s fabric. DEEPCOVER – So in Australia is there a magazine or blog that caters to the local sub culture in your area? Marco (PVT) - In each city there are different area codes, for instance the area code in Sydney is 2000 and that would be their blog, Brisbane is 4000 Melbourne is 3000, and the blogs show you great places to eat, good places to shop, great galleries. For Sydney the site would be www.twothousand.com.au Antoine Ryan (PVT) – And I just want to say that I’m really impressed with how you guys roll around and party and then throw huge things like this in Las Vegas, shit like this would be like the Olympics in Sydney. Whit (PVT) – The Olympics of partying ha-ha. Antoine Ryan (PVT) – Yeah win the Death atholon ha-ha. DEEPCOVER – ha-ha oh shit, well there we have it Pete versus Tobey it was great talking to you guys maybe one day we can visit you in Australia. Marco (PVT) – Definitely we will show you around. www.peteversustoby.com

Interview with Mike Vicarrni “Akomplice”

jason — Wed, 16 Sep 2009 19:30:12 +0000

DEEPCOVER - Were here at the magic clothing convention with the head designer and owner of Akomplice clothing, what’s going on dude introduce yourself. Mike (Akomplice) - What’s up, I’m Mike Vicarrni from Akomplice, I come from Carbondale Colorado, the woods, the mountains. DEEPCOVER – So mike how long has your brand been out? Mike (Akomplice) – The brand has been out for 5 years. DEEPCOVER – How did you come up with the name? Mike (Akomplice) - I actually pitched the name Accomplish to my partner, and he was like, yo accomplice that’s hot ha-ha, and I’m like dam that is hot, and he says, but lets spell it with a K and that’s how the name came about. Once we started thinking about it more before we really decided we were like yeah akomplice makes sense, everyone who supports us is kind of like and akomplice to the movement, and we do alot of political designs, and in France akomplice means friend rather then a criminal act, so we definitely didn’t choose it because we were criminals. DEEPCOVER – What type of music are you into? Mike (Akomplice) – I grew up listening to a lot of punk rock, and my brother listened to a lot of hip-hop so were like a fusion of both DEEPCOVER - Are you guys currently involved with any political movements? Mike (Akomplice) – Not necessarily political, but were very concerned with the environment right now so we make a lot of environmentally conscious clothing. DEEPCOVER - What artists if any, would you say you’re into right now that help inspire the design process. Mike (Akomplice) –To be honest I really haven’t been following any artists lately besides the artists in the industry; I really respect Shepard Fairey, and Futura. DEEPCOVER – What do you think about collaborations with other brands, are you into to them? Mike (Akomplice) – I feel its got to be right and its got to make sense. We just did a collaboration with leaders 1354 we came out with a Swiss army knife and it was all about survival. They have been around for 8 years, we have been around for 5 years, and so we’ve both been in the game for a while and for fashion and I think that’s pretty good so far, so it’s definitely got to make sense. DEEPCOVER - That makes sense, not to collaborate just for the sake of a collab, because if your not into each others esthetic or movement then what’s the point. Mike (Akomplice) – Exactly DEEPCOVER – Is there any recent films you watched that have inspired you or any of your designs. Mike (Akomplice) – I really like all the Tarentino films. DEEPCOVER – Have you seen Inglorious Bastards yet? Mike (Akomplice) – I’m not really a movie theatre type guy, ill usually wait till it comes out on DVD, unless im on a date. DEEPCOVER – What do you think of other brands that outsource their designs? Mike (Akomplice) – I think it can definitely work, if that designer understands what the concept of the brand is. If it’s a designer that’s trying to make some quick bucks that can be dangerous. The brand might get portrayed as line that doesn’t have much feeling to it, but then again if there’s a designer that really feels the movement and the project then I think it can really work. DEEPCOVER – What would you like to see in the future of street wear? Mike (Akomplice) – Just progression no matter what, whether it works or it doesn’t. I want to see out the box innovation and originality. DEEPCOVER – Do you follow current trends, or just do whatever you feel like doing? Mike (Akomplice) – I do whatever I like, I don’t really look at any blogs, besides when were featured, or once in a great moon. I’m already on the computer enough and I don’t want to spend any extra time on it, but on the other hand if I see something I like it obviously impacts me. I feel like it’s the evolution of it, people keep building of each other, if you like something you flip it. DEEPCOVER – What advice would you give to upstart brands? Mike (Akomplice) – I would says just be really creativity and make sure that your product is worth peoples time. If its recycled and doesn’t look good maybe you should try again, or just do what you love to do and just go for it, who gives a fuck if it works or doesn’t ha-ha. DEEPCOVER – Alright cool it was dope talking to you Mike. Mike (Akomplice) – Cool nice meeting you guys, keep in touch. www.akomplice-clothing.com

Interview with Rhandy Tambio, In4mation Hawaii

jason — Fri, 11 Sep 2009 18:54:42 +0000

DEEPCOVER - Were here at the MAGIC clothing convention with Rhandy Tambio, graphic designer for In4mation, what up Rhandy tell us about yourself. Rhandy (In4mation) - Well I’m originally from Oahu HI, and born in raised in a little town called Mililani and its dead center of the island. DEEPCOVER - So your one of the originally members of In4mation and I hear you live in NY now. What’s that like? Rhandy (In4mation) - Yeah I live in NY right now, in the lower east side of Manhattan. I’ve been there for about 5yrs and its great. DEEPCOVER - Is it harder to communicate with the other members of the team as in terms of deciding on certain designs for a new season, as opposed to living in Hawaii and just showing them immediately? Rhandy (In4mation) - Not really, we don’t really think about things like that, we kind of just do it as we go along. It’s been easy I guess lately, communication wise, and being open to different things. DEEPCOVER - What kind of different things. Can you give us an example? Rhandy (In4mation) - Everyday living, life, everyday is different so you kind of¬ just feed on that. It’s like what song your going to wake up to in the morning and how it’s going to affect your day. Like ill listen to something like Bob Marley in the morning and just be super chill, and then other days ill listen to something like Madball, and be like fuck I got to get to work. DEEPCOVER - Did your design style change when you moved to New York? Going from the Island life to City life? Rhandy (In4mation) - It actually did, when I was doing stuff in Hawaii I would see that a lot of my influences were outside of Hawaii, and I basically used the internet to see what was happening in different cities, as opposed to living in New York. It’s a different emotion here for me. You can compare it to someone in Hawaii painting sunsets, to someone in the city painting a whole different lifestyle. DEEPCOVER - Would you say that your design style is now a hybrid of both? Rhandy (In4mation) - Definitely, fusing both influences kind of elevated the brand. DEEPCOVER - So it has more of a city feel to it now, as opposed to that island style. Rhandy (In4mation) - Yeah it is, having our roots from Hawaii we would usually have a sku lot of 10 board shorts, tee’s and hats, but now living in New York you want to be able to layer your clothing, wear jackets. Now we’ve incorporated all that. DEEPCOVER - So for the first year in New York, were you wearing board shorts and tee’s everywhere ha-ha? Rhandy (In4mation) - ha-ha no. DEEPCOVER - How was your first year living in New York? Rhandy (In4mation) - The first year living in New York was pretty dam lonely. It took me about 3 yrs to figure out the city ha-ha. DEEPCOVER - Ha-ha I feel the same about Vegas and look how small this place is, I couldn’t imagine how confusing New York would be. Rhandy (In4mation) - ha-ha yeah because you go somewhere and you can't expect to know it all, you go different places and experience things, and then when you learn the patterns, your like awe fuck this is why that happened that one day, and you learn from it. DEEPCOVER - What would you say was the pivotal point when living in New York had its effect in your art direction? Rhandy (In4mation) - I wouldn’t be able to pin point it, but it just grew on me. It took years for me to feel comfortable, being from Hawaii you’re like really tight with your circle of friends and then coming to New York people are like who the fuck are you ha-ha. DEEPCOVER – So what’s so attractive about Vegas to Hawaiians? Rhandy (In4mation) – I have no idea because it’s a fucking weird place, and you’re like living in the desert. It might be because it’s the complete opposite or maybe its cheaper, its like a black and white thing ha-ha. DEEPCOVER - Alright there we have it, Rhandy In4mation Hawaii. Rhandy (In4mation) - Thank you for not giving me anxiety ha-ha DEEPCOVER- Thank you www.in4mants.com

Interview with Leah McSweeney “Married to the MOB”

jason — Mon, 07 Sep 2009 22:15:47 +0000

DEEPCOVER - So we're here at the MAGIC clothing convention with Leah McSweeney, the owner of the clothing line Married to the MOB. Leah (MTTM) - Hello DEEPCOVER - So you claim to be the first women's street wear brand. That's a bold statement Leah, lets hear more? Leah (MTTM) - It is a bold statement, haha. Well i'm going to say this, I wasn't the first girl to be making t-shirts obviously because you have brands such as xgirl and triple 5 soul, but in this generation with these brands, yes I was the first. Besides its not about who's first, its about who's doing it the best haha and that’s definitely what im doing. DEEPCOVER - Alright that’s cool, so how did the collaboration with Uffie come about, as far as getting her to do your lookbook. Leah (MTTM) - You guys like her huh, I can tell haha, well Fafi from France introduced me to her and now Anna and me are mad tight. Shes like my little sister. DEEPCOVER - So you originally started Married to the MOB in New York? Leah (MTTM)-Yup DEEPCOVER-What's the story behind the name? Leah (MTTM) - Because when I started the brand, I didn't have a job, and you could say that I had the MOB lifestyle haha. I would chill with the retail mafia, like ALIFE, JMONEY, SUR, and we were the only girl brand, so it made sense. “MOB" most official bitches haha. DEEPCOVER - So what's your inspiration when you design? Leah (MTTM) - I have a designer that I work with. I try not to design stuff just because it will sell, even though I know that’s what your supposed to be doing, but i'll normally design stuff that I want to wear and I think is dope, and I’m confident that’s the key to success. Success for me is making shit that I believe in, not just because other stores will like it. DEEPCOVER - So do you make all your own designs? Leah (MTTM)- Well I’m not formally trained. I don't actually know how to use illustrator, but I had a graphics person. My boyfriend at the time when I started, owns ALIFE, and he was a big help in getting me started. DEEPCOVER - As in for the culture that surrounds MOB, what would you say your roots are? Leah (MTTM) - Well I grew up in Manhattan. I moved out of the city when I was 14 and moved back when I was 18. I grew up shopping on Lafayette St, and shopping at x girl, and going into Supreme; I grew up around all these brands and I fell into it. It was a natural thing, I feel like it was just a group of friends in the city that made clothing and the whole world took notice haha, actually not the whole world, but people in different parts of the world. DEEPCOVER - So are you ever inspired by any music? What kind of music do you listen to? Leah (MTTM)- Uhh I don't really think music inspires that many of my designs, i'm a big fan of M.I.A, I love Nelly Furtado haha, even though its like pop. DEEPCOVER - Nelly Furtado haha, well I like that one song she did with Portishead. Leah (MTTM) - Huh which one is that? DEEPCOVER - Oh wait that’s not Nelly Furtado, thats Natalie Imbruglia fuck you got me. Ok I like one song from Natalie Imbruglia hahah. Leah (MTTM) - Haha you like Natalie Imbruglia, haha, well she's cute. Leah (MTTM) - I listen to like, Big L, Biggie, Jay Z, and Nas. DEEPCOVER - So what's your opinion on Uffie and Ed banger? Leah (MTTM)-Well Ed Banger is like my French family, but as for Uffie I just heard some of her new stuff she's coming out with. Its way different then her old stuff, I mean I love her old stuff, pop the glock is one of my favorite songs, but her new shit is super fucking cool. Leah (MTTM) - You guys know she's having a baby soon? DEEPCOVER - Yeah we seen the pregnant Uffie photo's haha. Leah (MTTM)-She's going to get back on it and working on her new album soon. DEEPCOVER- So how did you get into Colette in France? Leah (MTTM) - Sarah emailed me, and me and her became tight. She's one of the best people, she's hooked me up so much and showed me so much love, I love that woman. DEEPCOVER - Will there be any future releases with the Colette collaborations? Leah (MTTM) - Yeah I have something coming out but I can't really talk about it haha. DEEPCOVER - Ahh dam we almost got an exclusive, well what about the dates? Leah (MTTM) - Probably November and it will be launched in the U.S and in France at Colete. DEEPCOVER - So what's your opinion on other women's brands? Do you think that they're pushing the boundaries? Leah (MTTM) - Hell yeah, look at brands like Hellz Bellz. Her shit is off the hook. Me and her have two totally different directions, but I really respect what she's doing. She actually inspired me to start doing cut and sew stuff and really get on my shit. DEEPCOVER - As in for other people within the industry, who do you feel that’s pushing the limits? Leah (MTTM) - Alife of course, I feel like they're in a category by themselves, and of course Supreme. DEEPCOVER - Where would you like to see this industry progress to? Leah (MTTM) - More money haha, well honestly everyone's doing a great job. I can’t really talk for the guys brands haha, I just don't care, button down shirts haha whatever. DEEPCOVER -What was the pivotal point with Married to the MOB? When were you like, I want to do this forever. Leah (MTTM)-There were alot. One was when I got pregnant, I was like wow I have to take care of a child, this is serious. That was a major turning point for me. DEEPCOVER - What advice could you give to up and coming brands? Leah (MTTM) - You better be ready to be working your ass off, stay up till 5am in the morning, packing boxes, dealing with ups, accounts that wont pay you, setting up photo shoots, production, you don't know how much work it is until you do it. DEEPCOVER-Alright this concludes our interview, thank you Leah Leah (MTTM)-Thank you. www.marriedtothemobnyc.com

Classixx & Acid Girls-Interview

jason — Sun, 06 Sep 2009 03:46:02 +0000

DEEPCOVER - Introduce yourselves guys... Greg Bowler (Acid Girls) Michael Bryan David (Classixx) Tyler (Classixx) DEEPCOVER - How long have you guys been DJing? Greg (Acid Girls) - I think if I counted all 4 of us it would be about 1 month hahah. Tyler (Classixx) - Uhh maybe about 3 years. Michael (Classixx)-Doing it properly for about 3yrs. Greg (Acid Girls) - 6 years. DEEPCOVER - So how did it all begin for all of you? Michael (Classixx) - Greg actually started it first so lets hear it from him. Greg (Acid Girls) - Playing post punk music, and weirder German music from the 60's and 70's, and then deciding that dance music wasn't that gay after all haha, actually realizing that the gay part of the music is even more awesome then the other part, and now i'm just gay haha. DEEPCOVER- So I heard you sold your guitars and bought turntables? Greg (Acid Girls) - Actually we kept our guitars and sold the turntables haha. DEEPCOVER - So are the drugs better in Vegas or Cali? Greg (ACID GIRLS) - I would say NO, Cali is better. DEEPCOVER - What about the strippers? Greg (Acid Girls) - I think you should ask Tyler, he's the one with the sore nipple. Tyler (Classixx) - I don't have much experience with strippers, but yeah a stripper twisted my nipple one night. DEEPCOVER- Wow nipple twisting sesh, only in Vegas haha. DEEPCOVER - So as for progression, we really love what you guys are doing. Can we expect any new stuff from the Kitsune label or can you talk about some new projects your working on for IHEARTCOMIX? Michael (Classixx) - Acid Girls have an IHEARTCOMIX release and its really, really, fucking good, and that's progress. Michael (Classixx) - We actually collectively, well I could use Acid Girls in the sentence, but Classixx and Acid Girls, we don't make much progress, but when it happens there's value to it haha. DEEPCOVER - Anytime soon? Michael (Classixx) - We are working on quite a few original sketches, that will come to fruition over the next month. DEEPCOVER - Is there any influences that is driving these new projects, like a film you recently seen, or a song you heard? Tyler (Classixx) - We have this idea that were gonna do a Halloween mix tape, and there's this john carpenters film score track that were gonna have on it, and that's our next venture haha. DEEPCOVER - As in collaborations, is there anything your gonna work on in the future with each other under another moniker, like maybe a super group haha? Greg (Acid Girls) - Well there's a custody battle going on right now, hahah. Thats the thing about that, its when you get put on to a record label with another person and everyone thinks your friends and like everything is good haha. It would be awesome, but were not working on anything like that right now. Tyler (Classixx ) - Gregs too bossy haha. DEEPCOVER - So you guys were kinda like the sound track to the MAGIC convention, in my eyes or maybe I just wanted it that way lol. What did you guys get from this magic convention experience. Greg (Acid Girls) - Well I wish that what you just said was true, because the soundtrack to the MAGIC convention sounds really awesome, but in reality, MAGIC the tradeshow is kinda lame. DEEPCOVER - Every corner we turned in the convention you guys were like our theme music. Greg (Acid Girls) - Well you guys were among the minority. Most people wanted the music turned down, or they wanted different music playing. Maybe that's why there were so many murders at MAGIC this year haha, and a couple rapes too. Michael (Classixx) - I have a question. What next up for Las Vegas, whats progressing? DEEPCOVER- Well DEEPCOVER our clothing brand is steadily progressing, then we have NITE VISIONS, which is our monthly party. We like to think of it as the music side of DEEPCOVER, it compliments the brand because NITE VISIONS is basically everything we love listening to, so we bring it all together for one night a month. Hopefully we will be bringing out some really good headliners DJs or acts for NITE VISION in the near future, but thats TBA for now. I think all in all culture is getting better out here, it sometimes needs a jumpstart. Greg (Acid Girls) - If your experience in Las Vegas was one film and one song, which film and which song would those be? DEEPCOVER - To name one is torture, but off the top of our head, Night Vision remix by The Twelves, and movie would be 8 1/2. Greg (Acid Girls) - So your basically saying that Vegas is a Felini city. DEEPCOVER - The parts with good taste, yes it is. DEEPCOVER - So what did you guys get out of Vegas this whole week? Greg (Acid Girls) - Sharing is caring haha, it was fun. I've never been to Vegas as an adult. We ate really well and I lost some money. Tyler (Classixx) - Definitely not the nipple pinching. "It was a stone groove" DJ pubes trademark haha. DEEPCOVER - Any advice for future up and coming DJ's like Lady Killa? Greg (Acid Girls) - She played nothing but hits, she was fucking incredible, despite the fact that some of the songs were overplayed, she played them perfectly and apparently it was her first gig. I think that if she was to play anywhere else, people would have had a fucking great time. Lady Killa was the highlight of the night. Michael (Classixx) - Yes she was. DEEPCOVER - Well, it looks like were getting kicked out of this trailer in the back of Beauty Bar haha, its a wrap. www.myspace.com/classixxmusic www.myspace.com/acid_girls

DEEPCOVER Fall 09 clothing release party

jason — Sun, 06 Sep 2009 01:04:19 +0000

Wednesday was our DEEPCOVER fall 09 clothing release party. The party was held at Beauty Bar las vegas, and featured Classixx & Acid girls, we started the nite off pretty calm while listening to a amazing dj set by Lady killa, then the nite progressed into a great dance party during classixx and acid girls dj sets. I couldnt have had a better wednesday night to compliment all the great happenings and people we met at magic earlier during the week. I wanna thank Aurajin, This is my empire, and kilowatt bros for also playing some great music and keeping a good vibe flowing through out the whole night.

Downtown Creep Street

jason — Wed, 02 Sep 2009 16:03:47 +0000

We have been waiting to do our pieces downtown for about 4 months now. It finally came about on Saturday. We want to thank Jonathan for giving us the opportunity to get our art mural up in downtown Fremont Street.

The shop is open!

jason — Tue, 18 Aug 2009 22:49:37 +0000

New fall tee’s

jason — Tue, 18 Aug 2009 02:34:36 +0000

This fall we have 7 new tee's avaialable. Many of you have been asking when you can purchase some shirts, well the time has come. We hope you love what we at deepcover have worked hard at bringing some new graphics to the masses.

DEEPCOVER WALL MURAL

jason — Mon, 17 Aug 2009 16:16:24 +0000

Just recently a friend of ours asked us to do a mural right next to his resturant, if you get the chance go check it out. Its located right next to Sammys LA style pastami on Tropicana and Eastern. We want to thank Brian from Sammy's for letting us get down on this blank space that need some DEEPCOVER lovin on it. On a side note sammy's has this new monstrosity called the "zombie burger", good luck with that thing. http://www.sammysdoghouse.moonfruit.com

DEEPCOVER fall shoot (behind the scenes)

jason — Sun, 16 Aug 2009 22:26:02 +0000

DEEPCOVER fall tee's have arrived. I wanna thank NEEK from (stussy) & www.wheresneek.com for shooting our fall season lookbook pics. Here are some of the behind the scenes shots he took.

ES Game of Skate

stas — Sun, 09 Aug 2009 00:25:12 +0000

August 1st was the es game of skate in the west side of las vegas. The location was held a newly built indoor skate park. Initially it was hard to find, but we eventually located it. When we walked in we were welcomed by a eclectic group of skate kids hounding us for stickers and wanting to take pics. We meet up with deepcover skate, kenny, george, adrian, eddie, to watch them get down on ramps and eventually the competion. I was mad impressed by the skills these kids have, and they definitely held it down.

DEEPCOVER New York

creep — Sun, 08 Mar 2009 18:03:07 +0000

My good friend Tnes from Hippo Esthetics put together a U.S tour art show for his individually D.I.Y toys named Illa Zilla's. For this project he choose 30 artists from around the U.S to customize their own Illa Zilla toy’s provided by TNES. I customized my own “CREEP” zilla toy and I’m pretty happy with the way it turned out. The first showing was in New York, I met up with the hippoe crew down there and we all had a great time. The next stop is HAWAII…

DEEPCOVER Spring 2009 tee’s and custom kicks

creep — Tue, 03 Feb 2009 23:29:29 +0000

DEEPCOVER Spring 2009 tee's and custom kicks are here. This season we have 8 pairs of customized kicks named sol-ace, and new tees. The customized dunks range from sizes 8.5 through 12 were meticulously hand painted by Jason of DEEPCOVER. The Nike swoosh has a snake skin fabric added to it, and on the heel of the shoe a plaid fabric was added. The DEEPCOVER lace patch was also added to the front of the shoe as well as a DC tag. Each shoe will come with a customized shoe box number from 1-8, and will retail for 250.00. The new gear and shoes officially drop on Friday 2/20/09 at laced Las Vegas.

DEEPCOVER WINTER 2008 CUSTOM SNEAKERS

creep — Wed, 03 Dec 2008 20:56:13 +0000

DEEPCOVER Winter 2008 custom kicks are done. This season we have 8 pairs of customized kicks named "de lux series" , and new tees. The customized dunks range from sizes 8.5 through 12 were meticulously hand painted by Jason of DEEPCOVER. The Nike swoosh has a black snake skin fabric added to it, and on the heel of the shoe a purple plaid fabric was added. The DEEPCOVER lace patch was also added to the front of the shoe as well as a DC tag. Each shoe will come with a customized shoe box number from 1-8, and will retail for 150.00. The new kicks are now selling at laced Las Vegas.